Behavioral Economics: The Psychology of Decision Making

In the world of business, understanding consumer behavior is crucial. Every decision, whether buying a product, choosing a service, or negotiating a deal, is influenced by psychological and economic factors. Businesses, politicians, companies, policymakers, and media leverage behavioral economics to refine marketing strategies, optimize customer experiences, and influence decision-making. As neuroscience, psychology, and behavioral economics … More Behavioral Economics: The Psychology of Decision Making

Credit Cards: You Think You Are Winning, But Are You?

Credit cards, often referred to as ‘plastic money,’ have become a significant part of the American financial landscape. With total credit card debt in the U.S. surpassing a staggering $1.17 trillion, it’s evident that credit cards play a powerful role in shaping our financial lives. However, beneath their convenience lies a double-edged sword. While they … More Credit Cards: You Think You Are Winning, But Are You?